Many businesses grow too slowly because their
go-to-market strategy does not fit their market.
I help leaders make buying easy for their customers.
Revenue follows.
Most growth problems trace back to misalignment.
1.
The company cannot clearly define its positioning.
2.
The message confuses more than it clarifies.
3.
The sales process no longer reflects how customers actually buy.
4.
Sales and marketing pull in different directions.
5.
Visibility is mistaken for real demand.
6.
Inside the company, no one agrees on what really drives revenue.
Buying becomes difficult when the company is out of alignment.
Positioning, message, and sales must all move in the same direction.
This is where clarity changes outcomes.
This is the work.
How we work together.
I work on a quarterly retainer model.
Each quarter stands on its own.
We continue as long as it creates value.
What you gain.
- Alignment between how you position, how you communicate, and how your customers actually buy
- Clearer priorities tied to revenue impact
- Fewer costly reactive shifts
- Independent perspective outside internal politics
- A structured thinking partner during transition phases
Why leaders work with me.
- Built and led SaaS revenue teams across Europe
- Hired, trained, and managed sales teams from early stage to scale
- Opened new markets and carried number responsibility
- Worked directly with founders, CROs, and executive teams
- Operated where positioning, product, and revenue meet
I have owned the number
I have built the teams from zero.
I have made the calls when growth stalled.
I understand what is at stake.
The answers are often obvious.
The decisions are not.
Some decisions deserve a second mind.